Assignment #2 PESTEL & Five Forces.
Read Chapter 3 and view the required videos on PESTEL Analysis and the Five Forces Framework.
Select one of the cases from Part 2 of the Thompson (2022) textbook to analyze the six components of the Macro-Environment and the Five Forces Model.
For this assignment:
- Prepare a brief PESTEL Analysis for your selected case from Part 2 of our Thompson (2022) text. You must address all six elements.
- Prepare a brief Five Force Analysis as presented in our Thompson (2022) text for your selected case. Address all five forces.
Videos:
· PESTEL Analysis EXPLAINED
https://www.youtube.com/watch?v=bYn4CyL3r5w&t=7s
· Porter’s 5 Forces EXPLAINED | B2U | Business To You
https://www.youtube.com/watch?v=Dfp23xSqpdk
Submission Details:
- Your analysis must be driven by facts, research, and data.
- Your analysis should be between 1000 and 1500 words.
- Incorporate at least our course text and one non-course scholarly/peer reviewed source in your paper.
- Create Leve1, 2 and Level 3 APA headings for each portion of the analysis.
- All written assignments must include a coverage page, introductory and concluding paragraphs, reference page, double-spaced and proper in-text citations using APA guidelines.
