As you assemble your final plan, the executive summary is the last item you should write. Remember that the executive summary is the first part of your plan and it must motivate your potential backer to read your detailed plan. A vapid executive summary will likely cause a potential backer to discard the plan. Your one- to two-page executive summary should include. This is what should be written in this essay A brief presentation of the qualifications the principles have related to running the business. “Why are we a good fit for the business” Executive Summary Business Description Market Demand Competition Strategy Resources Financials and Forecasts Risk and Opportunity There is no conclusion required – your well-developed executive summary provides the needed information. Be sure to read the grading rubric to ensure you provide the information asked for. The Final Business Plan project
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