Overview In today’s information age, customers have access to various

Overview

In today’s information age, customers have access to various digital platforms to access and share information. Customers also use these platforms to communicate with service providers, share opinions, and provide feedback. Therefore, it is important for product owners and service providers to be ready with a response plan for all communications over digital platforms.

You are a regional marketing director of a theme park and responsible for designing marketing strategy for the reopening of the park. Each department is helping you with the relevant and required information. As the date of reopening of the parks gets closer, the business intelligence unit of the organization in the scenario has noticed a surge of negative opinions among consumers. This is evident not only on social media platforms but also across a host of other digital media platforms, such as the organization’s websites and other digital information sources. A major cause of concern is that the organization’s ethics are being questioned in most of these negative opinions.

The business intelligence unit has sent a memo to share their concerns. The CMO has asked you to respond to this memo by creating a recommendation report.

Prompt

Write a recommendation report, in a memo format, to the CMO of the organization in the course scenario, describing the strategies to minimize the negative opinion from consumers. Refer to the Business Intelligence Memo to ensure adjustments and additions to the plan for stopping negative publicity. In your memo, emphasize the need for cross-functional effort alignment, crisis management, social media response methods, and CSR communications.

Specifically, you must address the following criteria:

  1. Describe strategic changes in the plan to stop negative publicity.
    • Which two steps will you take to effectively address the negative publicity related to the park re-opening?
  2. Describe the cross-functional effort alignment.
    • How can the organization’s sales and operations departments help address the negative publicity?
    • How can you use marketing channels to communicate the safety measures to the customers?
  3. Explain how a crisis communication plan can improve the organization’s image, when aligned with ethical practices.
    • How would you use your public relations efforts in crisis communication?
    • How would you use your corporate website for crisis communication?
  4. Describe the social media response methods to be used in this scenario.
    • How would you address negative comments?
    • How would you answer the safety-related questions?
  5. Describe the corporate social responsibility (CSR) communications strategy in this scenario.
    • What are the key CSR initiatives and policies for the organization?
    • What are the key channels of communicating the CSR initiatives?

Guidelines for Submission

Submit a 1- to 2-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Consult the Shapiro Library APA Style Guide for more information.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

For the Section 2 Discussion Board, I would like you

For the Section 2 Discussion Board, I would like you to go back to the pdf on Character in the Section 1 folder.  After you have reacquainted yourself with the terminology discussed there, I would like you to write an analysis of the characters found in the stories we have

Social histories are prepared to paint a comprehensive picture of

 Social histories are prepared to paint a comprehensive picture of a client’s situation and relevant information. This information may come from referral sources, other providers, and the client. For this assignment, you will be drafting a social history for your client Mr. Brown from the Case Vignette. Refer to the

African American women are rarely recognized as leaders so we

 African American women are rarely recognized as leaders so we want to bring these women back into history. Of course, we must define what a leader is. The focus of this discussion is the period from 1877 through World War II. You must use at least one source from the APUS

Create a PowerPoint from researching scholarly articles about a sociological

Create a PowerPoint from researching scholarly articles about a sociological topic, social problem, or theory that you find especially interesting. Organization: The slides need to be clearly organized from an introduction to the conclusion. The content needs to be well written with little to no errors. The last slide will

Writing a persuasive message about a company that you would

  Writing a persuasive message about a company that you would like to work for and why you are a good fit for that company and want to work there. Look up and do some research on a company that you think you would like to work for. You should

Make a Plan for Priority Diagnosis which Includes a minimum

 Make a Plan for Priority Diagnosis  which Includes a minimum of 1 short-term1 long-term goal for identified priority. Goals relate to the identified priority diagnosis.Goals should have SMART specific, measurable, attainable,realistic, and timed. Explains how the plan allows for client involvement.Explains how the plan advances the knowledge of members of

You will perform a history of a musculoskeletal problem that

 You will perform a history of a musculoskeletal problem that your instructor has provided you or one that you have experienced and perform an assessment of the musculoskeletal system. You will document your subjective and objective findings, identify actual or potential risks, and submit this in a Word document to

Got this website from reddit Instructions Social Movements are only

  Got this website from reddit Instructions Social Movements are only as important as the person leading them. The person(s) leading a social movement must have charisma and be able to captivate an audience. Political scientists and historians are taught to analyze body language, especially during debates and speeches. For this

1Q. supported by reliable, outside, academic or peer-reviewed information, explain

1Q. supported by reliable, outside, academic or peer-reviewed information, explain what are some of the limitations of Bluetooth technology?  2Q. Discuss how wireless bridges and repeaters can expand functionality of WLANs and How wireless controllers can simplify the management of WLANs. 3Q. Define radio frequency identification (RFID) and near field communication

Action Items Write an analysis of the different methods of

Action Items Write an analysis of the different methods of conducting mergers and acquisitions and the advantages or disadvantages to each method and when they may be best employed. Also, write about the approval process of mergers and acquisitions and who ultimately is required to approve the merger or acquisition.

Nurses are faced with situations where legal and ethical considerations

Nurses are faced with situations where legal and ethical considerations are complex and sometimes don’t have a simple or clear solution. Unfortunately, nurses are frequently held accountable in these complex situations, which is why it is important for nurses to understand what they can and can’t do, what they will

Wiele punktów widzenia pokazuje, że „dobrze się ubieramy” nie dla

  Wiele punktów widzenia pokazuje, że „dobrze się ubieramy” nie dla nikogo, ale dla siebie. Hurtownia odzieży włoskiej online w wólce kosowskiej To absolutnie prawda! Ponieważ kiedy tworzysz dla siebie najlepszy sposób na wyrażenie siebie, pokazuje to „kochasz siebie i szanujesz siebie”. Jest to również sposób, aby druga osoba cię szanowała.

This week’s focus is on analyzing a case study: The

This week’s focus is on analyzing a case study: The NUMMI case study shows how two companies, Toyota and GM, build a joint venture and an example of trying to create organizational change – the resistance, the successes, the failures.   Go to https://www.thisamericanlife.org/561/nummi-2015  It is a podcast which is 64 minutes

Now that we’ve read a few examples of Little Red

Now that we’ve read a few examples of Little Red Riding Hood in the European tradition, let’s take a look at a tale from Mozambique.  The story of Motikatika may be one that you are not familiar with, but you’ll likely find elements of various folktales and fables that you

In a word Document Describe the existing business, including the

In a word Document Describe the existing business, including the type of business, industry dynamics, competitive rivalry,  ( one to two paragraphs). This is original, data supported analysis.  Create the business case. EXPLAIN. PROPOSE why funding is needed for the company. For example: expanding existing operations into a new global market, development of

Introduce the author’s full name, the title of the poem,

Introduce the author’s full name, the title of the poem, and offer your topic sentence which signals you are responding to the prompt for that poem. Give a brief 1-2 sentence overview of the work–what is it about? Move into your argument and introduce your evidence  Cite AT LEAST 5

What you need to do to complete Assignment 3 Assignment

  What you need to do to complete Assignment 3 Assignment 3 requires you to consolidate what you learned in the course (Weeks 1-11) by 1) choosing and analyzing a case study 2) creating and populating a professional profile on LinkedIn and reflecting on it 3) reflecting on what you

(1) Is it important to volunteer your time? Why or

(1) Is it important to volunteer your time? Why or why not? (2) What motivates people to volunteer? Are those reasons good or bad reasons, in your opinion? (3) After you graduate, will you continue to serve in your community? Why or why not? (Answer honestly!) (4) Did volunteering through