The Firm What is the mission and vision of the


  • The Firm 
    1. What is the mission and vision of the firm?
    2. What are the strengths of the firm?
    3. What is the firm’s financial condition?
    4. What are the constraints and weaknesses of the firm (i.e. financial condition,       organizational conflict)?
    5. What is the management philosophy? 
    6. What does the organizational structure tell you about how decisions are made?
  • The Product
    1. What good and/or service does the organization offer? 
    2. What consumer need does the product solve?
    3. What promotional mix, channels of distribution, and pricing strategies are being       used by the organization?
    4. What competitive advantage does the marketing strategy offer?

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